Over seven thousand suites. A hundred or so places to eat. More pool acreage than any other hotel in Vegas. An indoor canal complete with authentic Venetian gondolas. Veruca Salt was just misunderstood. It’s okay to want the world and even a bean feast, as long as you’re staying in the right place.
There’s a level of don’t-give-a-fuck-ness that comes with drinking any flavor of Lime-a-Rita. To us and to the Ritas of the world, that’s a pretty fun virtue to celebrate.
Three Ritas. Three days of shooting. 365 days worth of TV and digital content.
CCO: Jeff Kling / CD: Jason Bottenus / Creatives: Kelsey O'Briant, Michael Rosenthal, Christine Taffe, Emmie Strommen / Producer: Jimmy Wade / Director: David Shafei / Photographer: Emily Shur
We love people who love creamer almost as much as they love creamer.
CCO: Jeff Kling / CD: Patrick Figueroa / AD: Kelsey O'Briant / CW: Christine Taffe / Producer: Erin Kirby / Director: Martin Granger
A great mentor once said, “always put yourself into your work.” So, Kelsey and I shoehorned some lyrics about Arby’s sandwiches into a dorky — but, retrospectively, kind of a banger — song I sang in a high school choir competition. We also made some other ads for TV and computers.
CCO: Jeff Kling / CD: Jason Bottenus / AD: Kelsey O'Briant / CW: Christine Taffe / Editor: Steven George / Producer: Erin Kirby
We often describe people and what they say like flavors: "she's salty," "that's spicy," "he's sweet." We tested this absolute fact by creating an algorithm to tell you your personality's flavor based on everything you say online.
From over 50 million potential combinations, we made four of the most edible gelato flavors for real and sent them to the winners' doors.
CCO: Jeff Kling / CD: Jason Bottenus / AD: Jon Moehnke / CW: Bo MacDonald / CW + Social Strategy: Megan Weisenberger + Christine Taffe
We ran this spot in the 2015 Super Bowl, then we played with the Internet.
the voice of gelato
For a few years I made #content for and was the social voice of Talenti Gelato. Sometimes I would tweet for so long with Talenti fans that I would have look in the mirror and remind myself that I am not a beloved gelato brand, I am a mere mortal, and these are not my friends.
So yes, running a brand's social accounts feels exactly like Natalie Portman in Black Swan.
CCO: Jeff Kling / CD: Patrick Figueroa / AD: Steph Hayden, Meredith Oberg / CW + Social Strategy: Christine Taffe
H&R Block gave away $1000 to 1000 people every day for 32 days in the beginning of the 2016 tax season. Like any good skeptic, people didn't believe that the sweepstake was real. We made some videos to trick them into knowing the truth. The digital ads ended up being the highest performing videos of the entire campaign, with an engagement rate over 40% higher than other campaign materials.
CCO: Jeff Kling / CD: Patrick Figueroa / AD: Steph Hayden / CW: Christine Taffe / Director: Ryan Philippi / Producer: Erin Kirby
Work we made that never entered the world.
PARTY CITY: CCO: Jeff Kling / CD: Bo MacDonald, Joe Johnson / AD: Kelsey O'Briant / CW: Christine Taffe / Editor: Ryan Philippe; Chris Lacouciere
T-MOBILE: CCO: Jeff Kling / CD: Charlie Wolff / AD: Kelsey O'Briant / CW: Joanne Torres, Christine Taffe / Editor: Chris Lacouciere, Collin Goodspeed
VROOM: CCO: Jeff Kling / CD: Bo MacDonald, Joe Johnson / AD: Kelsey O'Briant / CW: Christine Taffe / Editor: Steven George