Everyone wants to feel seen.

It might seem like a dream to be Waldo: an international celebrity, traveling all the time, tall, nice sweater, etc. But while he’s spotted the world over, but no one actually knows a thing about him . . . until now.

ORCHARD CREATIVE
Client: Etsy
CSO: Laura Janness
CCO: David Kolbusz
GCD: Heather Larimer
CW/CD: Christine Taffe
Sr. AD: Doh Lee
EP: Jen Ruske
Acc. Dir: Brooke Tudeen
Director: Tom Speers
DoP: Monika Lenczewska
Editor: Paul Zucker
Composition: John Medeski
Mix: Mikayla Petersen

Following a product truth to its most absurd and trusting people to get it.

We didn’t try to create an idealized version of happy family holiday magic. We didn’t make the product look delicious. We didn’t explain how to use it. We just put it on a plate and let it do its thing.

All hail the cranberry jelly.

The campaign brought in over 4.5 billion impressions for Ocean Spray, and sales of the jelly alone went up 27% while lifting their entire portfolio double digits.

Campaign fodder
Here’s the full 5 minute track and lyric video.
And here it is on Spotify.

Recognition
- Cannes Lion Silver / Film
- Cannes Lion Shortlist / Cultural Insight
- One Show Gold Pencil / Film & Video
- One Show Merit / Creative Effectiveness
- One Show Merit / Integrated Campaign
- Bronze British Arrow
- Ciclope Finalist
- Shots Shortlist
- Adage Small Agency Campaign of the Year

Press
Adweek Global Top 30 Ads of 2022
AdAge 30 Best Ads of 2022
Forbes: Favorite Ads of the Year
The Drum: Ad of the Day
AdAge Creativity Top 5
Little Black Book Work of the Week
Muse by Clio
Fast Company
This one

ORCHARD CREATIVE
Client: Ocean Spray
CCO: David Kolbusz
ECD: Jimm Lasser
CD: Heather Larimer
AD: Doh Lee
Sr. CW: Christine Taffe
Producer: Jenn Pennington
Director: Jeff Low
Editor: Jeff Ferruzzo
Track: Mack Goudy Jr. / Detroit Grand Pubahs

Making an overwhelming resort feel like a magical playplace for adults.

The first time I went to Vegas was for this project, and I was gobsmacked. It can take a half hour to get to your room within the hotel. You can get an Auntie Anne’s pretzel as a pit stop on your way to a Thomas Keller meal. And then there’s the gondolas. Inside.

We had no idea what to point at, so we pointed at everything. We took the idea (and tune) of “wanting the world” from Charlie and the Chocolate Factory and turned it into something that actually can be achieved in a place like the Venetian.

Veruca Salt just wasn’t in the right place.

FALLON
Client: The Venetian Las Vegas
ECD: Nikki Baker, Leslie Shaffer
AD: Kelsey O’Briant
CW: Christine Taffe
Producer: Patrick Gantert
Edit + Track: Jesse Thompson; Human WW
Directors: Kinopravda (Viktor Horvath, Xenia Fekete, Áron Filkey)
DoP: Adam Newport-Berra
Photographer: Nick Walker

Small observations, big impact.

In a season of tinseled jazz hands and at a time of Quite Bad News, we focused on the less flashy amongst us. Three intertwining stories with one central message: everyone has something worth noticing about them, and a gift to be given.


ORCHARD CREATIVE
Client: Etsy
CSO: Laura Janness
ECD: Heather Larimer
CW/CD: Christine Taffe
Sr. AD: Doh Lee, Bridget Callahan
EP: Jen Ruske
Acc. Dir: Brooke Tudeen
Strat Dir: Angelica Fischer
Director: Steve Rogers
Editor: Rich Orrick
Composition: Human

Turning a problem into an earworm.

People don’t know the name “Quilted Northern,” so we turned it into an song.

We rolled up our Weird Al sleeves and did the heavy lifting of rhyming the word “quilt” with “built,” and the rest is herstory.


20 Best Ads of 2024

ORCHARD CREATIVE
Client: Quilted Northern
CCO: David Kolbusz
GCD: Heather Larimer
AD: Doh Lee
Sr. CW: Christine Taffe
Producer: Jenn Pennington
Director: Tajana Tokyo
Editor: Lainy Black

The power of the cranberry can compel any party to behave better.

You just have to be enlightened enough to spike the punch with it.

2024 ANDY for Craft
”Secret Sauce”
LBB Best Work of 2024
Adage Top 5 Holiday Ads of 2023
Adage 40 Best Ads of 2023
Adweek 20 Best Ads of 2023

ORCHARD CREATIVE
Client: Ocean Spray
CCO: David Kolbusz
ECD: Jimm Lasser
CD: Heather Larimer
AD: Doh Lee
Sr. CW: Christine Taffe
EP: Jenn Pennington
Sr. Producer: Julie Jean Baptiste
Director: Jeff Low
Editor: Jeff Ferruzzo
Track: Mack Goudy Jr. / Detroit Grand Pubahs

Normalizing routine facials and skincare, one joke at a time.

For many, skincare, and getting facials, is seen as something you might be gifted but never something you’d do for yourself. Definitely not on a regular basis.

We wanted to use humor and some of the most charming comedians (Vanessa Bayer, Arturo Castro), to talk us through the steps of a facial and lower the stakes.

Adweek

FALLON
Client: Massage Envy
ECD: Patrick Figueroa
CD: Joe Johnson
AD: Kelsey O’Briant
CW: Christine Taffe
Producer: Patrick Gantert
Director: Dave McCary
Editor: Brian Gannon

Making a simple message feel like the art it is trying to sell.

The idea of buying art feels stuffy. Little white paddles. Procedure. Propriety. And for all of us non-trust-fund-kids, it feels impossible.

Artsy partners with over four thousand galleries around the world to host over one million pieces of art, making more art available to be bought by more people than any time in history.

We wanted our very simple message feel like part of the art, from pop-art influenced type and colorways to the entire rhythm of the piece.

LIGHTNING ORCHARD
Client: Artsy
CCO: Jeff Kling
Sr. AD: Rachel Herzig
Sr. CW: Christine Taffe
Producer: Jenn Pennington
Editor / Animator / Brilliance:
WORK-ORDER

Creating a charming character out of a misunderstood fruit.


Despite being very little, the cranberry is very powerful.

The cranberry grows where nothing else can grow, it tastes like a punch in the face and it's been used medicinally for centuries.

What else don’t we know about this little guy!

We wanted to make a character out of the cranberry. Fill it with lore and possibility. And to do it in the style of 2D, paper-cut illustrated stories from the 1960s but feel timeless.

LIGHTNING ORCHARD
Client: Ocean Spray
CCO: Jeff Kling
ECD: Jimm Lasser
Sr. AD: Rachel Herzig
Sr. CW: Christine Taffe
Producer: Alexandra Henry
Director / Animation: DRESSCODE, Vincenzo Lodigiani
Composer: John Also Bennett

Bringing the overwhelming love of a product to life.

For people who love flavored coffee creamer, there really isn’t much “middle-of-the-road” behavior. If you like it, you love it and you want to tell the world about it. See: Retta.

FALLON
Client: International Delight
CCO: Jeff Kling
CD: Patrick Figueroa
AD: Kelsey O'Briant
CW: Christine Taffe
Producer: Erin Kirby
Director: Martin Granger
Editor: Kyle Brown

Making the product’s essence the brand’s entire essence.

There’s a level of DGAF-ness that comes with drinking any flavor of Lime-a-Rita. To us and to the Ritas of the world, that’s as good reason as any to celebrate.

Three Ritas. Three days of shooting. 365 days worth of TV and digital content.

FALLON
Client: AB InBev / Lime-A-Rita
CCO: Jeff Kling
CD: Jason Bottenus
Creatives: Kelsey O'Briant, Michael Rosenthal, Christine Taffe, Emmie Strommen
Producer: Jimmy Wade
Director: David Shafei
Photographer: Emily Shur

Turning serious research into an unserious self-help show.

We were briefed with a problem: when people find their favorite flavor of coffee creamer (most likely French Vanilla), they’re done exploring.

Let’s unpack that.

Specifically with a daytime television show, led by a caring, charismatic host (the incredible Gillian Vigman) who gently coaxes people to discover their flavor holdups and gain the confidence they need to explore beyond the safety of French Vanilla.

As you do.

FALLON
Client: International Delight
ECD: Patrick Figueroa
CD: Joe Johnson
AD: Kelsey O'Briant
CW: Christine Taffe
Producer: Erin Kirby
Director: Martin Granger
Editor: Kyle Brown

Turning a cultural truth into a bombastic, breakthrough message.

The truth? Babies are one of Cheerios’ biggest customers. Look around you and into the strollers passing by: little baggies of Cheerios, everywhere. So naturally, Cheerios would like more babies in the world.

We turned this execution around in less than a month so it could run on the Emmy’s.

Aside from resulting in double digit increase in brand mentions, Cheerios sales went up 7% after the running of this spot.

Creativity

FALLON
CCO: Jeff Kling
CD: Jason Bottenus
AD: Kelsey O'Briant
CW: Christine Taffe
Editor: Steven George
Producer: Erin Kirby
Motion graphics: Imaginary Forces

Giving Arby’s sandwiches an acoustic, summertime lightness.

A great mentor once said, “always put yourself into your work.”

So, we shoehorned some lyrics about Arby’s summer sandwiches into a dorky — but, retrospectively, kind of a banger — song I sang in a high school choir competition.

FALLON
CD: Joanne Torres
AD: Kelsey O'Briant
CW: Christine Taffe

Turning what you say into how you taste.

We often describe people and what they say like flavors: "she's salty," "that's spicy," "he's sweet." We tested this absolute fact by creating an algorithm to tell you your personality's flavor based on everything you say online. 

From over 50 million potential combinations, we made four of the most edible gelato flavors for real and sent them to the winners' doors.

Results exceeded pre-launch expectations across the board. Our planned overall goal of 46,000 flavors was passed within the first day and the campaign ended with nearly 120,000 flavors created. Site visitors spent an average of 2 minutes with the fully branded content, and 30% of site visitors were so entertained that they created multiple flavors.

FWA Mobile Site of the Day / Refinery 29 / Eater / PSFK / Bustle

Photography by 2nd Truth

FALLON
CCO: Jeff Kling
CD: Patrick Figueroa
AD: Jonathan Moehnke
CW: Jake Thompson
CW + Social Strategy: Christine Taffe

Bringing magic to Talenti’s very real ingredient sourcing stories.

The untold stories of Talenti gelato flavors and their provenance are at last realized in a series of videos for the Internet and cinemas in medium-to-large-sized cities across America.

Animation by Christos & Yannis of NOMINT / Sound design by Sister Boss 

FALLON
CCO: Jeff Kling
CD: Patrick Figueroa
AD: Kelsey O'Briant
CW: Christine Taffe 

Creating a voice and visual world for an inanimate dessert.

For a few years I made #content for and was the social voice of Talenti Gelato. Sometimes I would tweet for so long with Talenti fans that I would have look in the mirror and remind myself that I am not a beloved gelato brand, I am a mere mortal, and these are not my friends.

So yes, running a brand's social accounts feels exactly like Natalie Portman in Black Swan.

We even made some playlists to get you into the gelato-eating mood.

Also, I believe everyone in an agency should have to do a tour of duty as a community manager. Could even be just a week, but it’s full-out. I truly believe it’s the service industry of the ad world everyone would be better for it if they knew what it really entailed. Thank you for coming to my Ted Talk.

FALLON
CCO: Jeff Kling
CD: Patrick Figueroa
AD: Steph Hayden, Meredith Oberg
CW + Social Strategy: Christine Taffe
Photography by 2nd Truth and Ken Friberg Photography

These are some of my favorite places I’ve been and if we ever run out of things to talk about (unlikely) just blurt out NEW ZEALAND and the conversation will be saved.

Other topics:

• Thick burgers vs smashed burgers

• The Flight Radar 24 app

• The Marine Trafic app

• Cooking in general

• How charcuterie boards are never satisfying and I don’t know why, they’re filled with meat and cheese it doesn’t make sense

• Having a playlist timed perfectly for taking off in a plane

• Are all these about food or transportation

• Camping and tent safety (how to feel safe in a tent)

• Hobbies that reside in the middle of the cost-benefit-time venn diagram

• Skincare routines that fit within that same diagram

• Smažený sýr and how the Czechs perfected the street snack for drunk people

• Minnesota

• Minneapolis

• “Lake culture”

• Putting olives and pickles in light beer to make it taste better (right) vs not doing that (wrong)

• Living in Brooklyn, pretty cool right

• Getting over your fears of joining a NYC basketball league and “just doing it”

• Matthew Macfadyen’s incredible range between Pride and Prejudice and Succession

• How Tom Wambsgans may be the only character in cinematic history to truly nail Minnesotan niceness through conflict avoidance while not veering into Fargo-esque tropes

• The ocean and how terrifyingly vast and unknowable it is

• Podcasts, why not