H&R Block gave away $1000 to 1000 people every day for 32 days in the beginning of the 2016 tax season. Turns out, people didn't really believe that the sweepstake was real. We created a series of videos that would bring a realness to the offer that didn't exist in any other piece of communications. We math-ed out what a room filled with $32 million dollars looked like, built it, and brought H&R Block spokesperson, Richard, in to tell everyone what's up.
Work done at Fallon; Creative Teammates: Stephanie Hayden, Patrick Figueroa, Erin Kirby, Ryan Philippi